Advisory

Advisor & fractional exec for tech startups.

I help clients accelerate growth with solid commercial and partnership infrastructure — the kind that compounds well past my engagement.

Series A+

Ecosystem kickstart

Hit the ground running with strategic alliances that actually fit your business model — Cloud, Reseller, SI/MSP, and tech partnerships, or any combination of the above. You go alone, or you go far.

Seed & early-stage

Early-stage GTM

Get from founder-led sales to GTM-fit. I lead on sales playbooks, lead-to-revenue pipeline processes, revenue and sales-comp planning, and hiring/onboarding the full-time commercial team.

Open source & data

Monetisation architecture

Create meaningful revenue streams in line with purpose. Deep experience designing licensing models for data products and monetisation models for open-source software.

Case studies

Partnership Kickstart

Founder & CEO, Series-A Deep Tech / AI

“We wanted to design an AWS + partner GTM but didn't know where to start. Now we're on a clear path, with the building blocks in place. Having a seasoned exec in our calls with AWS was very impactful.”

I've structured strategic give-and-get partnerships that serve as a gold standard in the industry.

Channel Structure

VP Sales, Series-B Dev Tools / SaaS

“We had inbound from partners but no system to unlock growth. Now — with a comprehensive program and channel team in place — our sales teams feel empowered to grow aggressively with partners.”

I built and led channel programs and teams — through the Cloud and AI revolutions — for startups and F50s.

Dataset Monetisation

Division GM, listed software corporation

“We knew our data was valuable but had no plan. Udi led PMF testing and spearheaded the approach into enterprise accounts. We now have early revenue, and a clearer value proposition and GTM plan.”

My experience as a strategic deal-maker has helped build lasting, multi-$mn revenue streams around datasets and open-source software.

Have a commercial knot to untangle?

Let's find out if I can help.

Email me for a chemistry call